About Us
Our Mission
We obsess over equipping players with the highest-quality apparel, built for performance and designed with purpose. Through authentic creativity, a relentless work ethic, and a team committed to the grind, we push golfers to MAKE THE TURN—to rise, compete, and improve every day.
“He lacks a resume. He hasn’t played the game long enough to walk on. ”
Our Story
At BACK9, we live and breathe golf. It all started with our founder, Raul, who stumbled upon the game by chance during his freshman year of high school. After a football injury, Raul turned to the sport his dad introduced him to not long before. Little did he know, it would become a lifelong passion.
From the very beginning, Raul saw golf as more than just a sport. It was a game of skill, both physically and mentally, and a pathway to college. With the help of his dad and coach Robert Vela, Raul taught himself to play and made the varsity team for the next three years. But it wasn't all smooth sailing.
Despite the setbacks and misconceptions that he was "behind" or "lacked a resume" compared to his peers, Raul's love for the game never faltered. He worked tirelessly to hone his skills and become the best he could be.
It was this passion that led to the creation of BACK9, a company that is for the committed— Those who refuse to settle, who grind through early mornings and late evenings on the range, who know that greatness isn’t given, it’s earned. We don’t believe in shortcuts. We don’t chase trends. We stand for those who put in the work, track their progress, and push beyond limits.
Document Your Journey.
MAKE THE TURN represents the second half, the comeback, the moment where resilience defines the player.
Who We Stand For
We are for the grinders, the risk-takers, the underdogs. We don’t show up for the glory, we show up for the journey. For our families, for our team, for the challenge that drives us forward. Every day, we demand more because “good enough” isn’t in our vocabulary.
Yeah, we’re those people. We are the hungry. The committed. The relentless.